Marketing News

Skylar Wins People’s Choice for Its Vanilla Sky Fragrance

Billed a “rich and inviting fragrance” with notes of cappuccino, pure vanilla and hints of caramelized cedar, Vanilla Sky has consistently captivated Skylar’s Scent Club members and new customers.

“Clean” fragrance brand Skylar’s Vanilla Sky was awarded People’s Choice – its first win in the Scentbird Digital Fragrance Awards.

“Winning the People’s Choice – Popular award is a testament to our customers’ passion for clean, quality scents,” said David Dreyer, co-founder and chief marketing officer of Starco Brands. “Vanilla Sky has remained a best-selling scent since its release, and we’re delighted it’s getting the recognition it deserves.”

Vanilla Sky, billed a “rich and inviting fragrance” with notes of cappuccino, pure vanilla and hints of caramelized cedar, has consistently captivated Skylar’s Scent Club members and new customers alike, according to the makers.

The Scentbird Digital Fragrance Awards, hosted in New York City’s Crosby Street Hotel, connected fragrance aficionados worldwide and featured a panel of industry experts, including April Long, beauty director at Town & Country; Kathleen Hou, beauty director at Elle; and Jane Larkworthy, contributing editor at Air Mail Look.

The People’s Choice category stood out for its emphasis on consumer engagement across men’s and women’s categories, allowing the online fragrance community to cast their votes and champion their favorite scents. The awards were co-presented by Scentbird’s associate director of communications, Marianne Mychaskiw, and Fragrance Tok creator Travaulya Wallace.

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters